Marketing Assistant

29-October-2008  

NATURE AND SCOPE OF WORK

The Marketing Coordinator assists management to develop and implement a marketing plan for the organization. The Marketing Coordinator assists with the coordination and management of all aspects of marketing planning, promotion, public relations, and marketing research in support of the goals of the organization.   The work requires a significant degree of independence and judgement and involves work of a specialized nature.  The Marketing Coordinator reports to Management.  

TYPICAL RESPONSIBILITIES

Develops and implements an annual marketing plan

Develops strategies to attract new students. Undertakes research to identify target markets

Coordinates the publicity and advertising of Surrey College and develop promotional materials for the school and individual programs, such as posters, programs, newspaper ads, BLOGS, etc.

Plans, organizes and coordinates events and requirements such as Open House, Information Sessions, Graduation, etc.

Coordinates and executes programming/marketing at secondary schools for the purposes of recruitment.

Coordinates internal and external communications regarding Surrey College and its programs.

Arranges for displays and exhibits of Surrey College programs and activities.

Prepares and gives presentations.

Responds to inquiries about Surrey College and its programs.

Maintains Surrey College website by keeping the information current and correct and ensuring the website is attractive and user friendly.

Monitors Surrey College communications plan and strategy for uniformity in messaging, including templates, tag lines and logo usage.

Analyzes the effectiveness of marketing campaigns.  

Effectively manages the allocation of resources and the budget.

Provides direction and coordinates the work of other CUPE staff.

Performs related duties, as required.

JOB REQUIREMENTS 

KNOWLEDGE, SKILLS AND ABILITIES

Proven ability and experience developing creative and innovate marketing campaigns.

Excellent time management and communication skills.

Excellent writing skills, proofing and editing, including proposals.

Self-motivated, able to work independently within strict deadlines and in high pressure situations.

Knowledge of the applicable rules and policy/regulations governing District and departmental activities.

Desktop layout and design experience.

Knowledge and experience working with Microsoft Office software, including experience working with desktop publishing software.

Knowledge of private career colleges’ operations, industry needs and compliance.

TRAINING AND EXPERIENCE

Diploma in Marketing, Advertising, Public relations or a related field from a post secondary institution recognized by the District or an equivalent combination of training and experience.

Two years recent experience in marketing or promotion.  

LICENSES, CERTIFICATES AND REGISTRATION

None